The Truth About the Polls

The author calls himself a "professional market researcher", and what he details makes alot of sense:

MSM reports rarely (if ever) note that their own coverage - in this case, the equivalent of a product's ad campaign - is part of the cause of the lower poll ratings.

If MSM had been boosting GWB for the past 6 years, rather than slamming him as they have done - e.g. if they had been printing the good news from Iraq, as well as the bad, or if they had been presenting the good news on the economy as prominently as its significance deserves - there can be little doubt that his poll ratings would be higher.

There's no doubt in may mind that the constant barrage of negative coverage in the news has much to do with America's dissatisfaction with the conflict in Iraq. The question is, was that the intent all along?