Monday, October 16, 2006

More On Fox Faith

This article from Agape Press goes into detail about the efforts to put a Christian face on new films from Fox Studios:

Some might see these early releases and conclude that we are headed for another round of "Jesus junk" films -- post-Passion of the Christ movies, like the latest installment of the Left Behind series, that are preachy and poorly made. Even though such films might be able to scare up a little box office, they are not the stuff you want to build a new brand around.
The question Christians need to ask is, "Where should we set the bar for success?" If Christians insist that all films coming from FoxFaith meet the standards represented by movies such as Chariots of Fire, Shadowlands, and The Passion of the Christ, then we are setting them up for failure. If that was the general litmus test for all studio releases, theaters would get about five or six films a year. Christians need to recognize that not every movie will be a blockbuster. Imagine if we used the same kind of standard for sermons. Let's face it, not even the best pastor hits it out of the park every week.
FoxFaith is a business with a mission, but they are still a business. They know that if they are going to succeed in theatrical release that they will have to make films that lots of people, not just Christians, will want to pay money to see. They don't have the resources for big budget films; but small budgets do not have to mean bad movies. Last year's Academy Award-winning film, Crash, was made for $6.5 million. Sling Blade was produced for $1 million. And big budgets are no guarantee of success. Last summer's Poseidon cost $160 million to make and it bombed.


Some of my favorite films are B movies. As this story states, it doesn't take a huge budget to make a good film. Often the extra cash works against a movie. I think we are spoiled since the 70's with expensive FX taking the place of good stories and decent acting.