Thursday, December 08, 2005

An Army of More Than One

Looks like the Army may be dropping its add campaign, "An Army of One", says NewsMax:

The Army announced Wednesday that it is switching advertising agencies, dropping Leo Burnett Worldwide, which created the "Army of One" slogan nearly five years ago, in favor of McCann Erickson of New York.
...(Army spokesman) Boyce said the decision to drop Leo Burnett had nothing to do with the fact that the Army missed its recruiting target for the budget year ended Sept. 30 for the first time since 1999.

Always sounded too PC to me anyway!