Why the National Polls are Wrong

Here is some interesting insight on the GOP Voter Vault, or micro-targeting, recently revealed in the MSM, from the book One Party Country: The Republican Plan for Dominance in the 21st Century by Tom Hamburger and Peter Wallsten:

“The more scientific strategy has transformed the way political campaigns are fought, and it has put the Republicans in the lead. While the old-model campaign sought to educate voters about a candidate and his or her views, the new strategy almost completely reversed that approach. Instead of educating voters about Bush, Rove worked at educating himself and his staff about voters-and about how to target them with narrowly cast appeals. One could ask why it mattered if a handful of Jews in Cleveland or Latinos in Orlando or labor union members in West Virginia voted for Bush. The answer was the Republicans ability to send custom-tailored messages to relatively small numbers of voters inside Democratic precincts in swing states enabled them to slice away pieces of the enemy’s base. Each slice might seem inconsequential standing alone, but taken together the slices might add up to something very consequential. Moreover, because these once-Democratic swingers were trimmed away in so many carefully selected but disparate places-creating Bush blocs only where they were needed-the shift didn’t always register in national opinion polls, or on the radar of Democratic strategists. It was the political equivalent of stealth technology in airpower: Democrats would feel the bombs explode, but they would not see the bombers.”

This is why Bush and Rove can feel confident of a GOP victory on Election Day, despite national polls favoring Democrats. Nevertheless, liberals, of course, will blame voter fraud because of new electronic voting machines, given their ingrained paranoia of technology and fear of anything new.