The New Conservative Brand

18 Doughty Street details how British Conservative Leader David Cameron is wisely readying his Party for a comeback:

Firstly Cameron is able to increase the Party’s market share
by re-branding it, without having to change the substance of the product
offered. Essentially he has put new packaging around the breakfast cereal that
is conservative philosophy; a lighter shade of conservative blue, a new logo,
cuddlier rhetoric, powerful photo ops in inner city areas etc. Cameron is quite
simply getting people to fall in love with the packaging before they fall in
love with the product. And it’s working.

Secondly Cameron would quite simply be wasting ammo if he were
to produce policy at this point. Any policy put forward would be attacked by the
Labour Party under the leadership of Tony Blair – but that is not the Labour
Party Cameron will face at the next general election. If he were to release
policy now Cameron would be letting somebody else (Blair) do Gordon Brown’s work
for him.

So, by biding his time, and using an indirect approach to sell Right ideas, Cameron is revitalizing the House That Thatcher built. Blair did the same thing to return his own Party to power, and the US Democrats followed suit. Maybe a little sneaky, but proven very effective. And without Blair British Labour is lost.